Sassa Drinks | Brand identity and packaging design

SASSA goal is simple: make the best tasting drinks possible without using artificial ingredients. We've been working with founder Alessandro Livingston to create a punchy new packaging design. The brand, the graphics and all the visual identity were drawn in Adobe Illustrator. Its name is the most vibrant, fun, and enthusiastic way to say yes. A simple yet proprietary identity which evokes positive attitude and the bright side of life. Little series exploring colours and shapes.